Properties with international brand names in Saudi Arabia

The interest of foreign buyers in residences bearing the name of a well-known global brand in hospitality, fashion, or real estate is increasing. These are known in the market as Branded Residences. This guide explains the meaning of the term, the size of this sector in Saudi Arabia, how to compare its projects, and what should be checked before purchasing, based on data from Imtilak Global Saudi projects published on our website and on documented market reports.

What are branded global real estate properties?

A branded real estate property is a residential unit within a project that bears the name of a global brand. The brand collaborates with the developer in design, service level, or both. The brand’s role varies from project to project; it may be limited to the name and architectural identity, or it may extend to managing daily services within the building. Therefore, the buyer needs to know the type of agreement between the developer and the brand before forming expectations based solely on the name. This information should be requested directly from the developer and documented in the sales contract.

How does branded real estate differ from regular luxury property?

The classification of luxury property is based on location, area, finishing, and facilities. Branded real estate adds a fourth element: the project's association with a global name that has recognized design and operational standards. You can read an overview of the luxury market in our guide on Luxury Real Estate in Saudi Arabia.

This addition is reflected in three practical aspects: the way the project is marketed, the expected service level, and the ease of resale or future leasing. Each of these aspects has conditions that should be checked in every project individually.

What is the size of the branded real estate market in Saudi Arabia?

According to Knight Frank in April 2025, there are about 1,775 branded residential units in Saudi Arabia, with an expected addition of 2,500 more units by 2028. The company described the sector as suffering from a shortage of supply compared to the size of the Saudi market.

A survey by the same company, which included 1,037 families, showed that more than two-thirds of Saudi citizens participating intend to buy a branded residence. This indicates strong local demand, an important factor for those considering resale in the medium term.

Read also: Properties for sale in Saudi Arabia for foreigners

Imtilak Global Saudi branded projects in Jeddah

In this section, we present the two projects published on our website, both developed by Dar Global in the city of Jeddah. We recommend reviewing each project's page for updated details:

Trump Plaza Jeddah

Trump Plaza Jeddah is located in Al-Mohammadiyah district and includes apartments and townhouses with areas starting from 71 square meters. It features a swimming pool, health center, spa, gym, meeting rooms, restaurants, cafes, and children's areas, with a 24/7 security system. The project is close to Red Sea Mall, the northern corniche, major hospitals, and King Abdulaziz International Airport. The expected delivery date is the fourth quarter of 2030.

Trump Tower Jeddah

Trump Tower Jeddah is located in Al-Shati district and includes apartments starting from 70 square meters, as well as penthouses with an area of 365 square meters, ranging from one to four bedrooms. The project offers a fitness center, spa, jacuzzi, swimming pools, sports courts, meeting rooms, shops, restaurants, gardens, and a mosque, in addition to smart home systems and 24/7 security. The area is about 5 km from Jeddah Corniche, 11 km from Red Sea Mall, and 19 km from King Abdulaziz International Airport. The expected delivery date is the fourth quarter of 2029.

How do you compare branded projects?

The following criteria help you compare any two projects practically. We have applied them to our two projects in the table below:

In addition to comparing specifications, ask the developer about the project's operational fees after delivery, who manages the facilities, and how facility usage rights are determined, as these items affect the long-term cost of ownership.

Read also: Investment properties for sale in Jeddah

What is the level of privacy and security in branded projects?

Privacy and security depend on the design and management of the project, complemented by the effect of the brand name. According to data from our projects, an integrated 24/7 security system is available in Trump Plaza Jeddah, and guarding and security 24/7 in Trump Tower Jeddah.

When visiting any project, request to inspect entry points, separation of resident entrances from those of visitors, restaurants, and shops, parking allocation, and guest entry policy. These details determine the actual level of privacy more than any marketing description.

Do foreigners have the right to freehold branded real estate in Saudi Arabia?

Freehold is subject to the Non-Saudis Real Estate Ownership Law, which came into effect on January 22, 2026, its executive regulations, and the geographic areas approved by the Council of Ministers. Details of the conditions can be found on our page about Non-Saudis Ownership Law.

Before making any commitment, ensure that the property is located within the areas where foreign ownership is permitted. Special provisions apply to Mecca and Medina, where ownership is restricted to Muslims according to the law. Practical steps also include preparing the digital identity issued by the Ministry of Interior, a Saudi bank account, and a Saudi mobile number.

What points should be checked before buying off-plan?

Most branded projects are sold before completion, and this type of purchase requires additional checks. Request the off-plan sales license and the project number on the Wafi platform, ensure there is an escrow account for your payments, and read the payment schedule and its link to completion stages. We also recommend reviewing the off-plan sales system before signing and verifying the developer's responsibility in case of delivery delays.

How to choose a branded project that suits your goals?

A good decision starts with defining your goal: is it for personal residence, investment, or both? After that comes checking the location, delivery date, operational fee structure, and legal status of freehold, then comparing the available projects according to the criteria mentioned above.

At Imtilak Global Saudi, we start with each client by reviewing their goal and timeline, then we review the project documents and the eligibility of the location for foreign ownership before a decision is made. Anyone wishing to apply these steps to a specific project can request a free real estate consultation, or arrange a field or online tour to see the project in person.

Frequently Asked Questions

Is every project with a global name a branded project?

This is true when there is a documented licensing or management agreement between the developer and the brand. Therefore, proof of agreement should be requested from the developer before relying on the name in the purchase decision.

Can the unit be rented out after delivery?

The possibility of renting is subject to the project's regulations and rental laws in Saudi Arabia. Ask the developer about short-term rental policy and the owners' association before buying.

What is the best time to visit the project?

A visit during peak hours reveals the movement at entrances and parking. Imtilak Global Saudi offers free real estate tours both on-site and online.

Do I have to be a resident to buy?

The law allows non-residents to have freehold under its conditions. The digital identity, bank account, and Saudi mobile number are required as mentioned above. Please review the official text of the law for details.